Monday, 7 March 2011

CEW Finds and Favourites - Living Proof Full Thickening Cream

I was sceptical when I first put this on my hair. I have a lot of hair. A lot of fine hair. A lot of very coloured, very fine hair. When I backcomb I make Amy Winehouse look restrained. My hairdresser usually has to do something like this to get ANY kind of volume:

Although clearly perfect if I want to go to a fancy dress party as a member of the B52's - this look doesn't exactly work dans Le Office.

So am thrilled to say that this little beaute of a product is currently rocking my world:

This cream reaches places that no other 'thickening' cream has so far. It gives bounce, volume and yes, makes me feel like I have a head full of hair without feeling tacky, sticky or looking greasy after 1/2 a day. I use about a 20p size and apply it all over my hair.

Living Proof says:
Full Thickening Cream is a lightweight formula that features Poly Beta Amino Ester-1, a new technology invented by our scientists that creates a micro-pattern of thickening points on each strand.
I say:
It works - to the point of almost being a revelation. I highly recommend.

I have to admit I have previously tended to stick to the big chemist chains when buying styling products for my hair. Which probably explains my lack of success thus far. This product sells in SpaceNK for £20 (ouch). But based on its performance so far - not only will I be purchasing - I'll be putting this in my basket too:

Living Proof are silicone and paraben free - full inci:

Water/Aqua/Eau - Poly Beta Amino Ester-1 (Hair thickening active) - Fragrance/Parfum (Fragrance) - Polyacrylate-13 (Viscosity increasing agent) - Myristyl Alcohol (Emulsifier/Light conditioning agent) - Xanthan Gum (Viscosity increasing agent) - Polyisobutene (Viscosity increasing agent) - Oleth-10 (Emulsifier) - PPG-2 Myristyl Ether Propionate (Light conditioning agent) - Phenoxyethanol (Perservative) - Polysorbate 20 (Emulsifier) - Methylisothiazolinone (Preservative) - Linalool (Fragrance Component) - Citronellol (Fragrance Component) - Limonene (Fragrance Component) - Butylphenyl Methylpropional (Fragrance Component) - Citral (Fragrance Component) - Geraniol (Fragrance Component)


  1. I have the curling spray but I feel like it dries my hair out quite badly. Probably the alcohol in it! I think I might get on better with the thickening cream.

  2. Found this stuff a few years back and am an ardent fan. I do almost nothing to my hair. Some women spend oodles on their hair and obsess over it. I never fussed with my fine, abundant hair. Just left it as it. Not really my beauty focus, but this stuff has actually made a big difference. Never used the curling cream as Kat did, but I can say the thickening cream for fine hair is amazing!

  3. The product introduced here are very good,and nice to know what rocked your world of lovely hair is also helping us now.Your hair is very nice and has a lot of volume.