Tuesday, 22 January 2013

Paul Mitchell and Cruelty Free International unite against animal testing.

Starting with $700 in 1980, Paul Mitchell and John Paul DeJoria launched 4 products under the brand name Paul Mitchell. 32 years later they are sold in over 80 countries and have over 100 products in their stable.

From the beginning, they took the decision to test their products on humans, not animals. In 2010, after being on sale for many years in China, the Chinese government changed their policy on imported cosmetic goods, demanding that they be tested on animals before being allowed to retail in their country.

Paul Mitchell's response? The company ceased trading immediately and pulled out of China. In an industry where ethics are dispensed of as quickly as the cheque can be cashed, this for me, deserves to be roundly applauded and shouted from the rooftops.

Paul Mitchell have now joined forces with Cruelty Free International and are the only professional hair care brand to be awarded the Leaping Bunny - the most rigorous international no-animal-testing certification.

'Since Paul Mitchell was founded in 1980, we have been cruelty-free. We do not conduct or condone animal testing on our products, and we will not attempt to market our products in China until alternatives to animal testing methods have been accepted by the government. Paul Mitchell always has been and always will be cruelty-free!' says DeJoria.

To their credit Paul Mitchell have no problem with the Chinese people. They kept their offices in China and are working with the Government and regulators there to bring about change: 
'They're not bad people - they're just doing what they think is right because of what they have been told. We can change their thinking.'

I asked John Paul if he had any advice to other brands thinking of insisting on no animal testing for their brands:
'Do it now and tell your customers you are doing it. Do it immediately! If you believe in something you better walk that walk. We are totally committed. Money is not the issue.'

How refreshing. People putting ethics before the dollar. 

Are you listening beauty world?

Paul Mitchell is available in official stockists nationwide.


  1. that seal photo is beyond cute!! so nice to hear of companies not bowing down, good on paul mitchell for standing up for what he believes in!

  2. good on them. look at that happy seal... totally made my night!

  3. Very impressive. I used to use Paul Mitchell's tea tree shampoo and loved it! I will have to take another look at them.

  4. This is so refreshing to read. I've been using the same Paul Mitchell shampoo since I was fifteen years old, I adore it and love their attitude towards animal testing x


  5. Caroline can you do a post about what a moisturizer (at least the most basic moisturizer) should have and not have? A cheat sheet maybe? It's the most basic skin care product but I find myself still struggles to find the good one for my skin (20yo, combination, dehydrated, blemish prone skin )

  6. Totally love the picture of the seal, its very adorable. Good on the company to stick to their morals. In this day and age there is absolutely no need for cosmetic animal testing.

  7. I dont know whats more amazing: their steadfast ethics and integrity, the fact they started out with $700 or the picture of the seal! I have never used Paul Mitchell products but i'm sure as hell going to start now! Love it. Thanks for the education.

  8. Ahh the seal picture is adorable! So glad they are also working to change the testing laws in China, such valuable work. I will try Paul Mitchell when my current shampoo runs out.

  9. amazing. honestly i think this actually will increase their sales

  10. Thanks for this information, I used to use their products and I will be voting for them with my wallet and going back to them.
    Very best

  11. Thanks for mentioning this, they are lovely products and I used them years ago, now I will be voting with my wallet and buying them again . Other brands take note. Very best, Sue.

  12. That seal photo made my day thank you! I really really hope more companies follow suit and force China to re-think.

  13. Which PM products do you recommend?