Friday, 16 January 2015

Jo Malone Just Because

Just when you thought it was safe to get back in the water your money was safe in your wallet. Nope. Jo Malone again.

The new Just Because campaign/offering is so ridiculously simple that it's only surprising no-one thought of it before. You order any gifting option that you want to send to someone - and it is sent with the 'just because' message card, stickers and specialised ribbon  ...

'Why not celebrate generosity? And being thoughtful. Giving someone a treat because they
made you laugh this morning. Because you love them. Because something made you think of them.
Because you’re grateful. Because you’re sorry. Because the sun is shining…Just because.'

Jo Malone Just Because service is available now at


  1. Thanks for the tip including the link :)
    xx from Bavaria/Germany, Rena

  2. This is such a witty and fun gift idea! But yes, my wallet needs to be strike for at least another week or two :)

  3. That's such a lovely campaign! Very good idea...I love this kind of things : ) thanks for sharing Caroline ♡
    ps: it's also one more reason to pamper ourselves ladies "just because I deserve" ; )

  4. I love the idea behind this! I need to get myself a Jo Malone candle! Maybe a hint to the boyfriend for our five year!

    CharlotteSamantha //

  5. I spent many a days gift wrapping those bloodly candles!! ;)

  6. It's so nice! I love the way Jo Malone has executed this wonderful idea!
    I just saw Fleur's (from Fleur De Force) gift and she received her favourite perfume from Jo Malone with a message that said something along the lines of 'just because it'll remind you of your special day', which is lovely as she wore that scent on her wedding day! How thoughtful is it!
    Oh gosh, there's me being all sappy, but I think it's just wonderful! <3
    xoxo, | Beauty & Lifestyle Blog 
    also on BLOGLOVIN 

  7. The campaign itself is great, but how are they going to reach out to the non-blog-reading husbands out there? I´d happily send something like this to Mr. Loca, but he wouldn't appreciate scented candles, I suppose.

    LindaLibraLoca: Beauty, Baby and Backpacking

  8. How lovely! The Jo Malone counter is not easy to avoid normally...

    Erin | Erin and Katherine Talk Beauty

  9. I wonder if they have this service here in the USA?

  10. I used to have acne (black, whitesheads and cystic acne), now I "just" have blackheads and cysticacne from times to times. My skin is oily and dehydrated. I am 24 years old and already have fine lines under my eyes and on my forehead. Can you help me choosing a acid toner, sérum moisturizer and SPF, please?

  11. I do wish they weren't so expensive! x

  12. I love this, can they contact someone to send me some hah!


  13. I love candles! The Jo Malone ones always look so beautiful!

  14. That is such a simple and sweet idea!