Showing posts with label Breast Cancer Awareness. Show all posts
Showing posts with label Breast Cancer Awareness. Show all posts

Friday, 31 October 2014

Interview with Elizabeth Hurley for #BCAcampaign 2014

At the beginning of the month I sat down with Elizabeth Hurley to talk about this year's Estée Lauder Companies Breast Cancer Awareness campaign. The campaign was founded in 1992 by the late Mrs. Evelyn H. Lauder with the launch of the Pink Ribbon, now the universal symbol for breast health.

Many thanks to everyone at Estee Lauder Companies and Elizabeth for being so generous with their time. And apologies for not holding it together for the intro.



This year's campaign is entitled 'Hear our stories. Share yours.' and focuses on the effect that a cancer diagnosis has on the families and loved ones of those that are suffering with the disease. I highly recommend that you give this 4 minutes of your time. You may need a tissue, but you will laugh.



The BCA Campaign has raised more than $53 million to support global research, education and medical services; with nearly $42 million funding 166 Breast Cancer Research Foundation® (BCRF) research projects worldwide since 1992.

For more information on how your money is being spent, all the details can be found here: www.bcacampaign.com/


Amica 


Friday, 17 October 2014

Instagram Friday Catch-up

Trialing

Loving this
Brilliant

Out next month. *is beyond excited*

The awesomeness that is Mary Greenwell and Georgie Dawson

The Orangery at Kensington Palace going pink for October and BCA.

Brilliant for texturising as opposed to just making crispy and messy.

One of my evening routines.....

It's nearly that time again.....

My eyebrow on advertising boards - always weird.
So so happy for Ruth and her Colab launch - details coming. And Sali Hughes - OBVS.

And one of my morning routines......

Le Galion Paris launched in Liberty this week - details coming. Lush.

If you haven't yet signed up to My Little Box you're missing a trick. :)

And topped off my week with a PA in Dublin to support Cloud10beauty.com - LOVE YOU PEOPLE!! Photo courtesy of  (totally stolen from) http://www.fluffandfripperies.com/

Monday, 30 September 2013

Breast Cancer Awareness

PINKRIBBON.COM

October is upon us. And I'm feeling very conflicted. 

On the one hand, I know of course, what the beauty industry has done for breast cancer awareness. I do, really. It's raised millions of dollars/pounds.

However, this last month, after the huge influx of press releases advising me of products donating '5% of profits' - for example - and especially after googling 'breast cancer awareness' and seeing a paid-for SEO ad for a very famous face cream, I'm just feeling a little - I don't even know - dubious? Hesitant?

Each to their own of course, but this year I've made a donation to Breast Cancer Care. I'd rather 100% of my money goes where its needed, not used to promote a brands CSR (at my most cynical moment).

I've experienced lumps - more than once, been to the Marsden, given the all-clear.
I've experienced my best friend's survival.
And this year all of Amica's friends and family experienced breast cancer at its worst.


If you collect the Limited Editions, feel its a great way to give, I'm not here to knock that - at all. Like I said, each to their own. I have plenty of friends that actively look forward to collecting all things 'pink'. 

It's just not for me this year.


What do you think? Am I really off-base? Am I wrong? Do you agree its a bit 'bandwagon' and not always for the right reasons? And on another note, has it completely cannibalised cancer 'giving'? 

I just don't know.

In the meantime, look at these brilliant ads for breast cancer awareness from around the world.

Oh and while I'm at it, can someone explain why boobs are perfectly appropriate in a national newspaper - but breast cancer adverts are still being banned? 

Thursday, 4 October 2012

Breasts, October, all things Pink and a slightly uneasy feeling.

Let me say this from the off: I wholeheartedly support anything to do with funding research into cancer, helping cancer sufferers, helping cancer survivors.
Regular readers of this blog will know that I have been touched all too closely by cancer in recent years.


Cancer is a bastard. Make no mistake. I did the half marathon Moonwalk in May with my best friend Tracy who is a breast cancer survivor. Nothing else would make me walk 13 miles with my boobs out. Except maybe the odd long-haired-tattooed guitarist - but I digress.
The joy of doing that kind of event with someone you have a bond of 30+ years with is the dark humour that not only makes you laugh, but gets you through it. At one point in the middle of the night I turned to her and said 'It's just as well that cancer didn't kill you because this bastard walk is going to finish us both off.' 
(Next year I'm sending a cheque.)

So October rolls around and the world of beauty turns pink. Monuments are pink for the month and we are inundated by brands selling a vast array of 'Pink' products claiming to give a percentage of the profits to breast cancer research funding.

Well I'm not going for the blanket approach anymore. It's too much. I hate to be sceptical but if you can't name the value of your donation then I'm not promoting it. Or buying into it. The work I did in recent years with All for Eve and The Eve Appeal  (let us not forget the vajays) has proven to me that it is always possible to say how much your brand is ring-fencing as a donation per product. You simply work it into your cost price or budget for it from the moment you sell it in to retailers. Done.

What Estee Lauder have done to support breast cancer awareness and fund research for the last twenty years was and continues to be pioneering. Every year for the last 20 years Lauder has released products and named the value of the donation. Clear as day. Crystal.

So: Monday sees the lighting of the British Museum by Elizabeth Hurley on behalf of Estee Lauder. It has a special significance this year since the passing last year of Evelyn Lauder, the pioneer of the entire movement in the beauty industry. I'll be there supporting them because they put their money where their mouth is. 
By October 2011 Estee Lauder had donated $8.5 million to the Breast Cancer Research Fund. The fund itself has raised $380 million.

If you want to - you can meet Elizabeth Hurley at Selfridges in London on Monday between 1-2pm and in Manchester next Thursday 8th at the same time. She is also lighting up Selfridges Exchange in the Trafford Centre at 7.40pm that evening.

If you are a brand jumping on what you think is a pink bandwagon and simply saying 'profits from' or 'a donation from every sale' are going to breast cancer I'm sure you mean well, but I have seen too many the last few weeks for my liking. Name your price people. Our mammaries deserve better.


Alternatively, if pink is not your thing - you can send your money directly to the following:


And if you have taken leave of your senses and have no need for the full use of your feet, you can sign up for next year's Moonwalk. May the force be with you.

Most importantly, feel your boobs. Know your boobs. Don't, ever, ignore them. 

The short blonde sitting on my knee circa 1982 (?)  is still with us thanks to  breast cancer research and her penchant for feeling her boobs.









Wednesday, 12 October 2011

More than just a pink ribbon....

I met Tracy when I was 10. She was 12. We've been friends for over 30 years. Best friends. The kind of friend you have the unspoken thing with.. you know - when they say 'Oh I saw thingy the other day..' And you know exactly who 'thingy' is?

She's sitting on my knee. Midget.
We know things about each other that no-one else knows. Or needs to know. When I got my first period. My first kiss. First boyfriends. Who we lost our virginity to - and where and when.
We went to our first gig together - Adam & the Ants, Deeside Leisure Centre, January 1981. Spent every Thursday night watching TOTP and Fame and then recreating every song in the street outside my Mum's house in our ra-ra skirts and legwarmers.
She was a stubborn cow as a teenager. She once fell out with me because I went to the chip shop without her. She still defends herself with 'You were gone AGES!!'.
She was outwardly much tougher than me. She'd offer anyone 'out' if they dissed her, her family or her mates - which is great until you're standing next to her while she faces off a group of 10 girls outside the Co-op saying 'We'll take all of you!' - only to turn around and see me legging it down the street. 'Caz you're such a wimp!'
We met our husbands 6 months apart. We both knew the other had found 'the one' just by the way we spoke about them. I was a bridesmaid at her wedding. She was a witness at my wedding. We're Godmothers to each others kids. 6 between us - not bad going.
Tracy changed when she had her boys. Her hard side fell away and she turned into an Earth Mother. A breastfeeding machine, making their food from scratch and leaving them wanting for nothing. Her boys are everything to her.

When I called her earlier this year and she said 'I've got some news.' - I could tell by her voice it wasn't something good.

'I've got breast cancer.'

There really is nothing to prepare you to hear those words from someone you love. Someone who is so integral to the fabric of your life that everything stops. Everything.
I promptly burst into tears to the point that she comforted me. And when that didn't work she put her husband on the phone with 'will you tell her I'm fine!'
The details are her story to tell but suffice to say she had found a lump, it was confirmed malignant and she needed chemotherapy, an operation and then radiotherapy.
She didn't want anyone to know.
She didn't want people coming up to her when she was with her boys and talking to her as if she was about to drop dead.
She didn't want to be treated differently.
She didn't want me calling all the time and saying 'How are you?'.
She was adamant that this was just something she was going to work through. A process. It was not going to define her or change her or more importantly - her family's life anymore than it had to.
She bought a wig that matched her own hair as closely as possible.
She went about her life.
She had the operation without taking one painkiller afterwards.
And?

She has been given the all-clear.
Her hair is growing back - albeit fine, baby-like hair. She tried to dye it back to her usual blonde - it went orange. We laughed. We both know she doesn't care about her hair.

She's still here.
That's what matters.
She kicked the cancer's arse.

My best mate is hardcore.

She's always been a stubborn cow.

On 12th May next year, Tracy and I are doing the Moonwalk in London. Our team name is Little and Large. It's what we've been called for over 30 years. I hope to have at least another 30 by her side.

Our supporters page is here. If you would consider sponsoring us it would be much appreciated. We promise pictures of the event afterwards - complete with inappropriate boobage.

Thank you.


Wednesday, 28 September 2011

Breast Cancer Awareness Campaign October 2011 #BCAUK

Breast Cancer is the most common cancer in the UK.
1 in 8 women will be diagnosed with Breast Cancer in their lifetime.

I have had two serious scares myself, I have one friend in the middle of treatment and having her operation TODAY (we love you Amica) and  my oldest and best friend has just completed her treatment for breast cancer diagnosed earlier this year.

October is Breast Cancer Awareness month and there are a number of things you can do to show your support.

Sitting nicely alongside #BCAUK, tomorrow sees the annual Look Good Feel Better Beauty Editors Day  in Selfridges Beauty Hall from 12pm through to 7pm. For £20 - the entire proceeds of which go to LGFB - you can meet a top beauty editor, seek advice, pick their brain or just ask endless questions (take a list!), get a mini-makeover and a goodie bag - there are still spaces available - call 0800 138 8140 for appointments.


At 12pm over on the Estee Lauder counter Elizabeth Hurley, long-established Lauder spokeswoman and Breast Cancer Awareness Ambassador, will be making an appearance meeting customers and signing purchases from the Estee Lauder Pink Ribbon Collection  (so don't rock up with an Austin Powers DVD please).
Busy day all round for Ms Hurley as she's popping back at 8pm to turn Selfridges Pink in the Estee Lauder tradition which last year, broke the Guinness World Record for 'Most Landmarks Illuminated for a Cause in 24 Hours'. Impressive. Actually beyond impressive - pretty phenomenal.

Niagara Falls

Empire State

They even turned Jesus pink.
In the 19 years since Evelyn Lauder started the Estee Lauder Companies' Breast Cancer Awareness Campaign they have given away nearly 110 million pink ribbons worldwide and by the end of this October will have donated nearly $50 million to the Breast Cancer Research Foundation.

This year's campaign is:
TOGETHER. Connect. Communicate. Conquer. For A Future Free of Breast Cancer.
Evelyn Lauder says, “Together we are stronger. Together we can do more. Together we can find a cure.

Amen.

I will be posting more about available products and other events through the next few days but in the meantime - a reminder to all - applications open online tomorrow morning at 9am for next year's Moonwalk.
Spaces fill up very quickly and next year I'll be doing my first Moonwalk - WITH my best friend. So stand by to be hit up for sponsorship and gratuitious pictures of us in our bras.

Whatevs: it WAS the 80's!
More information on the Moonwalk here. I hope to see you there.

Wednesday, 14 September 2011

Elemis' Think Pink Beauty Kit

October is almost upon us once again and having lived through the diagnosis, treatment and subsequent all-clear this year of my oldest and bestest friend, I am going to be all over Breast Cancer Awareness month like a Durannie on SLB (frequent readers will understand).

I love the team at Elemis. In the old days of donkeys and carts - well, almost - when I was a SpaceNK Manager, they carried Elemis. One day the front door to the shop opened and Noella Gabriel burst through like a friendly bat out of hell: 'JesusMaryandJoseph you've no bread and butter!'  Noella is Irish, actually she's Oirish - if you know what I mean - and in Noella speak that meant we had run low on stock of basics, cleansers, toners and moisturisers etc... I knew there and then that this was a woman to hang with.

Elemis have always put their money where their mouth is and have 'given back.'
This year for Breast Cancer Awareness month they are pledging £10,000 to the cause. £10,000! Take that in for a minute - it doesn't mean - 'here's a product and 5% of the sales (after costs) are going to the charity'. It means they are GIVING £10,000 to BCC.

The Think Pink Beauty Kit is available now and contains a 15ml Pro-Collagen Lifting Treatment Neck and Bust 'Boob Tube', a 30ml special pink edition of their No.1 selling Pro-Collagen Marine Cream and a 50ml Skin Nourishing Shower Cream. Not to mention the patent pink bag that should have 'Caroline' printed on the front. It will retail for £29.90 but is worth a whopping £59.80.

Go get your groove on. And while your at it get your hands all over your boobs. Take care of yourself Ladies. Elemis have so far raised over £50,000 for Breast Cancer Care - Elemis, I salute you.