I don't usually post about events, but the relaunch of Erno Laszlo was really well done and I am genuinely excited about the products to come. Held at the Media Suite in 45 Park Lane - it captured perfectly old Hollywood glamour and showcased the new Hollywood Collection in apt surroundings..
Erno Laszlo was a Hungarian dermatologist who was the first in the industry to formulate sunscreen in skincare, use water based products for oily skins, use products with a PH balance, develop skincare for men and teens and prescribe personalised skincare - rather than a one-size-fits-all approach.
In 1937 Dr Laszlo moved to Hollywood where for the next 30 years he tended to the skins of the biggest stars of the generation - and possibly the biggest stars in cinematic history.
For the relaunch into the UK market, the initial 5 products are all based around his clients over the years.
Ava, Marilyn, Grace, Greta and Katharine are all immortalized in everything from eye cream to brightening gel primers.
I don't know about you but I am all for bringing back a ritual, routine and glamour in a world gone mad for BB cream....(don't get me started)
I'm trying a couple of the products and will feed back once I've given them a good go - but first impressions are good.
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| Marilyn Monroe's original set of Laszlo |
All Hail the return of the King.
Erno Laszlo is available exclusively from Harrods in April.
