In their most recent campaign for 2012 'We Believe', Collin are taking a stand and using real women in their images instead of picture perfect face models.
So confident are they in the results customers will achieve using their products, they are putting them out there - six women across all decades - lines and all, for us to judge for ourselves.
Now, I know it has been done before - and time will tell if their next campaign follows suit, but for now, let us enjoy a real face, on a real woman, which, although I can still see some light photoshopping, I am assuming is recognisable as herself to those who know her. Unlike poor Zooey, the Stepford Duck Face Wife.
