Straight up from the get-go: EX1 are one of my clients. I wanted to work with them because infuriated by the lack of colour cosmetics for Asian skin tones, Farah decided to make her own. As you do. My kind of woman.
The line contains 5 products - a liquid foundation, mineral powder foundation, compact powder, blusher and concealer with more in the pipeline. There has long been talk about the lack of availability of colour cosmetics for any skin other than white. Hopefully this is a small step in the right direction.
EX1 is specifically designed to work with non-white and asian skintones - something they appear to have done if feedback from customers is anything to go by.
I've compiled a very rough list of possible shade matches - I know its ridiculously hard to get across tones online but when you have the owner on speed dial you can be pushy. :)
F100 - Kim Kardashian (without makeup!)
F200 - Eva Longoria
F300 - Shriya Saran
F400 - Freida Pinto
F500 - Jada Pinkett Smith
The other reason I'm a fan? Pricing. Farah is adamant that EX1 should be affordable for all - not just 'those that can afford it'. EX1 is essentially a high-end foundation with a mass price. The Invisiwear Liquid Foundation is £10.50. Nice work.
Anyway: being one of my clients I bullied asked Farah nicely if she wanted to offer any to the readers of this blog - and she of course said yes.
EX1 are offering 3 readers any 3 products of their choice from the range.
To enter: 'Like' the EX1 Facebook page and/or leave a comment below letting me know how to contact you - twitter or your FB/email, whatever you prefer.
- Three sets of 3 products are available (we can help you with colours)
- Three winners will be chosen at random by other members of the EX1 team - not me
- Giveaway closes Wednesday 22 May 2013
- No alternative product or cash alternative will be offered
- Winners will be given 48 hrs to respond - after that another winner will be chosen
EX1 is available from Look Fantastic, Beauty Expert and HQ Hair.
More information on the brand can be found on EX1 Cosmetics.com
Small print: Ex1 are my client - but I am not receiving any funding for holding this giveaway. No affiliate links.

Liked the facebook page I'm Gemma Phazey on there.
ReplyDeletePretty excited about this competition, my mom is mixed race and has NEVER found a foundation which is the right colour for her skin tone so if I should be lucky to win hopefully my mom will finally have her perfect foundation.
Great giveaway!! I have liked EX1 on Facebook.
ReplyDeleteMy email is: missyogipatel@gmail.com
Liked it on Facebook.
ReplyDeleteDo you really need my email address Mrs H!!
Cheryl
Hey Caroline,
ReplyDeleteThis is great news :D I heard about this a while ago so was keeping my eyes open about different products and the price (which is amazing). I've liked the page (Mayeesherr) and would love if I could try it out. All other dark-ish foundations I've tried have been too pink-toned while I need something more yellow :( I found it hard to find a good match within this price range so this is brilliant news :)
My email is emjaaay89@gmail.com
allinedepaula@outlook.com
ReplyDeleteGreat giveaway!
It's so cool - I have a hard time getting my skin tone match .. Maybe this is th answer :)
ReplyDeleteXoxo
Shaima A
This is my first time posting here. I liked it on Facebook. You can reach me on mishellechiramel@gmail.com
ReplyDeleteLiked on Facebook! I'm @georgeandbear on twitter :)
ReplyDeleteGreat giveaway!
ReplyDeletehttp://talisatalksbeauty.blogspot.co.uk/2013/04/lemon-butter-cuticle-cream-burt-bees.html
Great stuff!
ReplyDeletemaria.mast@gmx.de
Great giveaway!! I have liked EX1 on Facebook.
ReplyDeleteMy email is: susy.tibaldi@yahoo.com
Hi Caroline, I've liked the facebook page - love the yellow tones in the foundation and the prices are brilliant!
ReplyDeletemy email is misfocusing@gmail.com
Aniqah x
Thank you for the giveaway. I’ve liked the page (Ayshe Ismail) and my twitter handle is @curly_aysh.
ReplyDeletex
Ah I wish there was someone doing this for pale skin too. Looking for a foundation is so difficult, what most high street brands call 'ivory' is laughable. Dainty doll foundation is about 20 quid!
ReplyDeletehttp://loveslikesandwishes.blogspot.co.uk/
Great giveaway!
ReplyDeleteEmail address is anneemmanuelle@gmail.com
This is a great opportunity, Caroline. I've tried many many mineral makeup brands but havent found a HG yet.
ReplyDeleteMy FB is: https://www.facebook.com/nguyentueanh
Email me at : tueanhng@gmail.com
Best,
Jenny
Thanks, Caroline! First time I heard of the brand and I'm really interested to try it. I have tons of foundation lying around because I can't seem to find my perfect color match.
ReplyDeleteemail: kj_gelyn_wish@yahoo.com.ph
fb:
https://www.facebook.com/gelyn.villanueva?ref=tn_tnmn
This is so exciting!
ReplyDeletealice.nguyen@live.com.au
Liked already! My email is: tam_tammy@hotmail.com
ReplyDeletethanks!
Liked!
ReplyDeleteEmail address: anita.gammans@yahoo.co.uk
Liked!
ReplyDeleteEmail address: anita.gammans@yahoo.co.uk
Liked! This range looks good...would love to try it out.
ReplyDeleteEmail: vasundharapuri@hotmail.com
Fab giveaway - Liked!
ReplyDeleteEmail:stephcxh@yahoo.co.uk
Thank you for the give away.
ReplyDeleteI liked EX1 fb, email: d4rkp0w3r@gmail.com
Liked on FB and my Twitter is @scentedpapers
ReplyDeleteThanks for the great giveaway!
So excited for this! I'll soon try this brand, even if I don't win! I liked the FBpage and my twitter is @xtinaaj
ReplyDeleteThanks x
Yes! Hardly any blog makeup giveaways ever cater to Asian skin tones, so thanks Caroline and EX1 :-)
ReplyDeleteTwitter - @Bombay_Rose
Email - bombayroseblog@gmail.com
Ambi x
Email is jessierigazio6@hotmail.co.uk
ReplyDeleteand i've liked the FBpage.
Thank you for the giveaway! x
This sounds so good, I'm especially loving the price tag for high end quality! I find it really hard to get a good match. I'm quite pale, but with a warm undertone, and often I look like watered down fanta. So fingers crossed. :) Liked on facebook & Twitter is @thecrownwings
ReplyDeleteI like the FB page, here my email ndaguikaren@gmail.com
ReplyDeleteI like the FB page, here my email ndaguikaren@gmail.com
ReplyDeleteI'll pop across to like on fb now. Email is cbrookes@live.co.uk
ReplyDeleteMust say, I think I'll be looking at this range anyway. With my wedding in June, a decent foundation is on my hit list!
thanks for such a great giveaway being mixed race i often find i hard to get good colour matches, so this range looks great
ReplyDeletelilli_chambers@live.com
My email is anotherbritishblogger@gmail.com Thankyou for such a lovely giveaway! x
ReplyDeleteThanks for the great giveaway!
ReplyDeleteBrilliant! My email: auntbooo@gmail.com
ReplyDeleteSounds like a great give away, although it won't suit my skin tone have friends that would love this! Liked on Facebook, email: lyndsey.holt@hotmail.co.uk :)
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteAnother Caroline here! Super blog, I found you via the latest Pixiwoo video, really impressed! And you're 43 with that beautiful skin of yours?! I'm 38 and mine looks 10 years older! Boooo! But I am here to learn!! Great stuff x
ReplyDeletesaffron.albatros@gmail.com Thanks!!
thank you Caroline!
ReplyDeleteemail: leungzoe@live.co.uk
Saw you on Pixiwoo and thought you were amazing - would love to try anything you recommend.
ReplyDeletecymrumad@hotmail.co.uk
Jess x
Hooray! I can still join this and get a possibility to get this awesome cosmetic giveaway! I like the one that can make me look like Kim Kardashian. Thanks for giving this sweet treat away! I think the EXl products - a liquid foundation, mineral powder foundation, compact powder, blusher and concealer are perfect for my skin tone since I am Asian. I will now go ahead and like the Facebook Page to increase my chances of winning!
ReplyDeleteI liked it on FB. FB is the best way to contact me. Thanks.
ReplyDeleteYou got me at "specially designed for Asian skintones". I'd love to enter :-). My email address is: ravesndramblings@gmail.com. Also liked their FB page. X
ReplyDeleteGreat givaway. liked EX1 on facebook. My name is Aleksandra Debkowska and my e-mail is oladb@hotmail.co.uk
ReplyDeleteThanks for the giveaway!
ReplyDeleteTwitter: dee_xo_dee
Liked on Facebook (:
ReplyDeletetwitter: jamanjee4
email: rebeccajanemcd@gmail.com
cool would love to try some foundation you recommend!!! my twitter: @MonasTweeting my email is montschitschi001@hotmail.com
ReplyDeleteSuch a great giveaway!! Xx
ReplyDeleteMy twitter is ellenthompson23
MegaGreat Giveaway!! ; )
ReplyDeleteemail: franny2luglio@libero.it
MegaGreat giveaway!!! ; )
ReplyDeletetwitter: Francis Ordine
go for the giveaway
ReplyDeleteA visit or follow would be nice
Danica Stark
Great give-aways. Anything free is better.
ReplyDeleteTwitter: jasmine troll
Hi! Email: jeccapowell@gmail.com
ReplyDeletePhone: 020 87409506
hey great giveaway thanks :D
ReplyDeleteemail: cassandra_kim@hotmail.com
Wow amazing giveaway!
ReplyDeleteEmail: jeccapowell@gmail.com
Thanks xx
i liked the facebook page, my name is Emily Newman on there and that is the best way to contact me.
ReplyDeleteI love the sound of this brand! looks amazing.
I liked the facebook page my name is Emily Newman and that is the best way to contact me.
ReplyDeleteI love the look of this brand! so awesome
Like on facebook! Love your blog :) nomimi2013@gmail.com
ReplyDeleteI never heard of this brand..I'm very curious!!! ^_^
ReplyDeleteemail:stef385@hotmail.com
Hi! Is this open internationally? I hope it is I liked on fb.
ReplyDeleteTwitter: @fayinthemaze
Sounds like great products and they aren't available in SA
www.thesparklinglabyrinth.wordpress.com
Hi! Is this open internationally? I hope it is :) liked the fb page.
ReplyDeleteTwitter: @fayinthemaze
Interesting products, and they aren't avail here in SA
www.thesparklinglabyrinth.wordpress.com
I have never heard of this line before. So excited to find something that will match my skintone and make me look fantastic. :) I've like EX1 Cosmetics on FB (I can email you the account info; let me know). You can reach me at: hermano dot buster dot bluth at gmail dot com
ReplyDeleteThanks for the chance to try out a CH-approved brand!
ps Loved your appearance on Pixiwoo's BodyTalk.
Sounds fab Caroline I have trouble finding a foundation that doesn't make me look like I'm wearing a mask. Loved your video with Pixiwoo by the way. My twitter name is @ Giggle_Girl.
ReplyDeleteAmazing giveaways going to look at their products for my problematic skin
ReplyDeleteMy emails, muimui.ultimo@gmail.com
Thanks!
Liked their FB page!
ReplyDeletegolddust_blog@hotmail.com
@katieatki
x
Hi Caroline - thoroughly enjoyed your talk with Sam and Nic - some really good advice.
ReplyDeleteI dont have Facebook so I am hoping this will do
I am 53 and still always on the lookout for a great foundation ( and a miracle mascara! )
my email is zdoodlebugz@gmail.com
Thank you
Diana
liked on facebook ( Mia Jade Fergusson )
ReplyDeleteMy email is fuzzywand@gmail.com
Thankyou
Caroline! Your recommendations are costing me a fortune so I am thrilled that there is a chance to get summat for free! I was all about the make-up but now I am becoming a skin-care obsessive thanks to you.
ReplyDeleteblakel01@yahoo.co.uk
Thanks
Laura
Caroline! Your recommendations are costing me a fortune so I am thrilled there is an opportunity to get summat for free.
ReplyDeleteblakel01@yahoo.co.uk
Thanks!
Laura
Hi Caroline,
ReplyDeleteThanks for the give away.
My e-mail id is jyothy.j@gmail.com
I find it really hard to get a perfect match for my skin tone and I am so glad Ex1 is launched coz hopefully now I can get the perfect match for my Asian skin for a good price.
Thank You,
Jyothy Joseph
I've seen EX1 at various online stockists, and would love to give the foundation a try! Have a lot of admiration for this woman for filling what is still, unbelievably, a gap in the market. Twitter handle is nityatwitya.
ReplyDeleteThanks Caroline for the giveaway and, as ever, the great advice!
Nitya
Hi Caroline, my name is Gabrielle Hyde and I'm on Twitter at @GabrielleNHyde.
ReplyDeleteGreat giveaway and I just cannot get enough of your blog... EVER! Thanks x
Liked on FB! noriettadylan@gmail.com
ReplyDeleteLiked on FB! noriettadylan@gmail.com
ReplyDeleteLove a good giveaway
Wow! Great giveaway :-) I'm on twitter @nataliepowerx
ReplyDeleteHi Caroline,
ReplyDeleteFirst time I heard of this brand and I am interested to try it. Thank for this chance.
I liked the facebook page as Sadia Latif
email: sadia.latif10@gmail.com
Twitter : Sad20ful
Thankss alot
Hiya Caroline! Just seen you on YouTube with Sam and Nic (pixiwoo) and the first thing I'm asking you for isn't advice but some freebies! Haha.
ReplyDeleteHave liked EX1 on FB and i am hoping someone will contact me via my FB email ;)
debbie.thompson1977@facebook.com
Liked on Facebook! great giveaway as a makeup artist it always difficult finding foundations for all different skin types, V interested in this!
ReplyDeleteContact: Rubym1543@gmail.com
Liked on Facebook! as a makeup artist it is difficult to find foundations for all different skin types, I am V interested in this!
ReplyDeleteContact:Rubym1543@gmail.com
Liked on Facebook, my email is labounag@gmail.com
ReplyDeletehi would love to try the products and send you my reviews you can contact on hinaz.butt@gmail.com hopefully you can ship international.
ReplyDeleteliked on facebook email is hinaz.butt@gmail.com
ReplyDeleteHi! You can contact me on maryaaf@hotmail.com,
ReplyDeleteI hope this giveaway is opened internationally
This seems amazing! My email is Rafia_x@hotmail.com
ReplyDeleteGreat giveaway! Products sound great!
ReplyDeletembegum90@googlemail.com
Great giveaway!
ReplyDeletembegum90@googlemail.com
Would love to win. obsessed with make up/skin care/beauty.
ReplyDeletemy email is themnicola@gmail.com
Thank you x
Would love to be able to try this. Haven't come across a makeup brand geered towards asian skin tones before!
ReplyDeleteTwitter @kayennat
Hi Caroline
ReplyDeleteIf you were to do a post on why, for more than 30 years, women of colour have been 'complaining to all and sundry when she couldn't find the correct tones for her skin' and why cosmetics companies (even those launching ranges today) continue to ignore them, I'd be really interested to read it.
Thanks
Pat
I'd hazard a guess at ignorance and racism. Sadly.
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